Sunday, November 4, 2012
Sunday, August 26, 2012
Friday, August 10, 2012
Starbucks Gets the Square
Square Chief Executive, Jack Dorsey and Starbucks Chief Executive Howard Schultz come together to bring Square's innovative payment system across the country and put the customer first.
Sunday, May 6, 2012
Friday, May 4, 2012
The HBR Channel: Why Everyone at Your Company Should Speak (A Little) English
Podcast Transcript
SG:Hi I’m Sarah Green. I’m here today with Harvard Business School Professor Tsedal Neely. Thanks so much for coming in.
TN: Thanks for having me.
SG: You’ve made the case that companies should have a common language. What’s the benefit for companies of having a common language?
TN: Well, companies need a language strategy, especially if they have any type of global aspirations. When you have an employee base that’s spread across the world, across geographies, across national boundaries, you need to find a way to get them to communicate and how do you do that if you don’t have some form of a language strategy or a common language? And what’s happening too today is that companies are very quickly starting to adopt English as a common language or a lingua franca is the term as well and they’re doing that in order to serve customers, in order to have better partner relationships and their competitors are doing it as well.
SG: You made the case that English should be that lingua franca. Why English and not say, a language like Mandarin?
TN: It’s a great question. I’m not the one who is selecting the choice for a common language. English is actually a common language of business today and so when I talk about language strategies oftentimes interchangeable with the English language. And the question of Mandarin comes out often. People think, you know, China is rising and will it one day take over in the language choice? And I argue that for now it won’t, because English has some advantages that for example Mandarin doesn’t. The English language has had a massive head start and be imbedded around the world through the colonial history of the British and the American spread of its culture. Mandarin, on the other hand, you have less people around the world who are not from that region who speak it, and the second thing is that it’s much more difficult, it’s easier for people to speak broken English than it is broken Mandarin.
SG: That’s a really good point. So when companies are deciding whether they need a language strategy like that? Do they need to, do all companies need one or just multinationals? What if a company is only based in the US?
TN: The companies with a global strategy need a language strategy, anytime you’re extending beyond your domestic place and you’re interacting with people with different language backgrounds then you need a language strategy. If a company is focused domestically only, it becomes less important but what I’m finding is, customers are getting spread around the world.
SG: Let’s talk a little bit about some of the implementation challenges with the language strategy. It seems like the kind of thing that could rub people the wrong way, if they have a strong sense of cultural identity and you’re asking them to learn another language for their job that seems like a sensitive issue.
TN: That’s exactly right. One of the reasons I argue in this article is that companies need to be very thoughtful in not only determining their language strategy but also implementing it, is because this is one of the toughest most radical things a company can ask their employees: to change a language but I’ve developed an adoption framework that caters to the needs of employees so that they don’t feel that their identities are being water down but instead they’re gaining a new skill that enhances their personal as well as their professional advancement. When you select an English language strategy, you’re feeling to work hard to make sure that your native speakers, American, your speakers from the UK, your speakers from Australia begin to communicate in ways that accommodate others so language strategies are also about insuring that everyone is involved in building up the linguistic capacity of a company. Native speakers have a big role to play.
SG: Could you just tell us a little bit about what you mean by how native speakers can help in that way?
TN: For one, native speakers can’t show up in a mixed language environment or mixed language skilled environment and speak as they do among themselves. They need to slow down, they need to use different vocabulary to accommodate others, they need to help their coworkers to communicate better, they literally have to change their communication behaviors in order to accommodate non-native speakers but what you find oftentimes is that native speakers continue on business as usual and that doesn’t work so they need to dial down while non-native speakers dial up and managers actually have to fully manage the processes of communication when you have people of all levels of fluency interacting in a common language.
SG: Well Tsedal, thanks so much for talking with us today about this.
TN: Thank you.
Thursday, May 3, 2012
Tuesday, May 1, 2012
The Bilingual Brain Is Sharper and More Focused, Study Says - Health Blog - WSJ
April 30, 2012, 5:01 PM ET From The Wall Street Journal
The ability to speak two languages can make bilingual people better able to pay attention than those who can only speak one language, a new study suggests.
The ability to speak two languages can make bilingual people better able to pay attention than those who can only speak one language, a new study suggests.
Scientists have long suspected that some enhanced mental abilities might be tied to structural differences in brain networks shaped by learning more than one language, just as a musician’s brain can be altered by the long hours of practice needed to master an instrument.
Now, in a study published in the Proceedings of the National Academy of Sciences, researchers at Northwestern University for the first time have documented differences in how the bilingual brain processes the sounds of speech, compared with those who speak a single language, in ways that make it better at picking out a spoken syllable, even when it is buried in a babble of voices.
That biological difference in the auditory nervous system appears to also enhance attention and working memory among those who speak more than one language, they say.
“Because you have two languages going on in your head, you become very good at determining what is and is not relevant,” says Dr. Nina Kraus, a professor of neurobiology and physiology at Northwestern, who was part of the study team. “You are a mental juggler.”
In the new study, Kraus and her colleagues tested the involuntary neural responses to speech sounds by comparing brain signals in 23 high school students who were fluent in English and Spanish to those of 25 teenagers who only spoke English. When it was quiet, both groups could hear the test syllable — “da” — with no trouble, but when there was background noise, the brains of the bilingual students were significantly better at detecting the fundamental frequency of speech sounds.
“We have determined that the nervous system of a bilingual person responds to sound in a way that is distinctive from a person who speaks only one language,” Kraus says.
Through this fine-tuning of the nervous system, people who can master more than one language are building a more resilient brain, one more proficient at multitasking, setting priorities, and, perhaps, better able to withstand the ravages of age, a range of recent studies suggest.
Indeed, some preliminary research suggests that people who speak a second language may have enhanced defenses against the onset of dementia and delay Alzheimer’s disease by an average of four years, as WSJ reported in 2010.
The ability to speak more than one language also may help protect memory, researchers from the Center for Health Studies in Luxembourg reported at last year.
After studying older people who spoke multiple languages, they concluded that the more languages someone could speak, the better: People who spoke three languages were three times less likely to have cognitive problems compared to bilingual people. Those who spoke four or more languages were five times less likely to develop cognitive problems.
Not so long ago, people worried that children who grew up learning two languages at once were at a developmental disadvantage compared with those who focused on only one.
New research suggests that even babies have little trouble developing bilingual skills.
Researchers at the University of British Columbia’s Infant Studies Centre reported that babies being raised in a bilingual family show from birth a preference for each of the native languages they heard while still in the womb and can readily distinguish between them.
Moreover, bilingual infants appear to learn the grammars of their two languages as well as babies learning a single language, even when the two languages are as different from one another as English and Japanese, or English and Punjabi.
Monday, April 30, 2012
Friday, April 27, 2012
The rather dangerous Monsieur Hollande
The Socialist who is likely to be the next French president would be bad for his country and Europe
Apr 28th 2012 | from economist.com
IT IS half of the Franco-German motor that drives the European Union.
It has been the swing country in the euro crisis, poised between a
prudent north and spendthrift south, and between creditors and debtors.
And it is big. If France were the next euro-zone country to get into
trouble, the single currency’s very survival would be in doubt.
That is why the likely victory of the Socialist candidate, François
Hollande, in France’s presidential election matters so much. In the
first round on April 22nd Mr Hollande came only just ahead of the
incumbent, Nicolas Sarkozy. Yet he should win the second round on May
6th, because he will hoover up all of the far-left vote that went to
Jean-Luc Mélenchon and others and also win a sizeable chunk from the
National Front’s Marine Le Pen and the centrist François Bayrou.
Mr Sarkozy has a mountain to climb. Many French voters seem
viscerally to dislike him. Neither Ms Le Pen (who, disturbingly, did
well) nor Mr Bayrou (who, regrettably, did not) is likely to endorse
him, as both will gain from his defeat. So, barring a shock, such as an
implosion in next week’s televised debate, Mr Hollande can be confident
of winning in May, and then of seeing his party triumph in June’s
legislative election.
This newspaper endorsed Mr Sarkozy in 2007, when he bravely told
French voters that they had no alternative but to change. He was unlucky
to be hit by the global economic crisis a year later. He has also
chalked up some achievements: softening the Socialists’ 35-hour week,
freeing universities, raising the retirement age. Yet Mr Sarkozy’s
policies have proved as unpredictable and unreliable as the man himself.
The protectionist, anti-immigrant and increasingly anti-European tone
he has recently adopted may be meant for National Front voters, but he
seems to believe too much of it. For all that, if we had a vote on May
6th, we would give it to Mr Sarkozy—but not on his merits, so much as to
keep out Mr Hollande.
With a Socialist president, France would get one big thing right. Mr
Hollande opposes the harsh German-enforced fiscal tightening which is
strangling the euro zone’s chances of recovery. But he is doing this for
the wrong reasons—and he looks likely to get so much else wrong that
the prosperity of France (and the euro zone) would be at risk.
A Socialist from the left bank
Although you would never know it from the platforms the candidates
campaigned on, France desperately needs reform. Public debt is high and
rising, the government has not run a surplus in over 35 years, the banks
are undercapitalised, unemployment is persistent and corrosive and, at
56% of GDP, the French state is the biggest of any euro country.
Mr Hollande’s programme seems a very poor answer to all
this—especially given that France’s neighbours have been undergoing
genuine reforms. He talks a lot about social justice, but barely at all
about the need to create wealth. Although he pledges to cut the budget
deficit, he plans to do so by raising taxes, not cutting spending. Mr
Hollande has promised to hire 60,000 new teachers. By his own
calculations, his proposals would splurge an extra €20 billion over five
years. The state would grow even bigger.
Optimists retort that compared with the French Socialist Party, Mr
Hollande is a moderate who worked with both François Mitterrand, the
only previous French Socialist president in the Fifth Republic, and
Jacques Delors, Mitterrand’s finance minister before he became president
of the European Commission. He led the party during the 1997-2002
premiership of Lionel Jospin, who was often more reformist than the
Gaullist president, Jacques Chirac. They dismiss as symbolic Mr
Hollande’s flashy promises to impose a 75% top income-tax rate and to
reverse Mr Sarkozy’s rise in the pension age from 60 to 62, arguing that
the 75% would affect almost nobody and the pension rollback would
benefit very few. They see a pragmatist who will be corralled into good
behaviour by Germany and by investors worried about France’s
creditworthiness.
If so, no one would be happier than this newspaper. But it seems very
optimistic to presume that somehow, despite what he has said, despite
even what he intends, Mr Hollande will end up doing the right thing. Mr
Hollande evinces a deep anti-business attitude. He will also be
hamstrung by his own unreformed Socialist Party and steered by an
electorate that has not yet heard the case for reform, least of all from
him. Nothing in the past few months, or in his long career as a party
fixer, suggests that Mr Hollande is brave enough to rip up his manifesto
and change France (see article).
And France is in a much more fragile state than when Mitterand
conducted his Socialist experiment in 1981-83. This time the response of
the markets could be brutal—and hurt France’s neighbours too.
Goodbye to Berlin
What about the rest of Europe? Here Mr Hollande’s refusal to
countenance any form of spending cut has had one fortunate short-term
consequence: he wisely wants to recast the euro zone’s “fiscal compact”
so that it not only constrains government deficits and public debt, but
also promotes growth. This echoes a chorus of complaint against
German-inspired austerity now rising across the continent, from Ireland
and the Netherlands to Italy and Spain (see Charlemagne).
The trouble is that unlike, say, Italy’s Mario Monti, Mr Hollande’s
objection to the compact is not just about such macroeconomic niceties
as the pace of fiscal tightening. It is chiefly resistance to change and
a determination to preserve the French social model at all costs. Mr
Hollande is not suggesting slower fiscal adjustment to smooth the path
of reform: he is proposing not to reform at all. No wonder Germany’s
Angela Merkel said she would campaign against him.
Every German chancellor eventually learns to tame the president next
door, and Mr Hollande would be a less mercurial partner than Mr Sarkozy.
But his refusal to countenance structural reform of any sort would
surely make it harder for him to persuade Mrs Merkel to tolerate more
inflation or consider some form of debt mutualisation. Why should German
voters accept unpalatable medicine when France’s won’t?
A rupture between France and Germany would come at a dangerous time.
Until recently, voters in the euro zone seemed to have accepted the idea
of austerity and reform. Technocratic prime ministers in Greece and
Italy have been popular; voters in Spain, Portugal and Ireland have
elected reforming governments. But nearly one in three French voters
cast their first-round ballots for Ms Le Pen and Mr Mélenchon, running
on anti-euro and anti-globalisation platforms. And now Geert Wilders, a
far-right populist, has brought down the Dutch government over budget
cuts. Although in principle the Dutch still favour austerity, in
practice they have not yet been able to agree on how to do it (see article). And these revolts are now being echoed in Spain and Italy.
It is conceivable that President Hollande might tip the balance in
favour of a little less austerity now. Equally, he may scare the Germans
in the opposite direction. Either way one thing seems certain: a French
president so hostile to change would undermine Europe’s willingness to
pursue the painful reforms it must eventually embrace for the euro to
survive. That makes him a rather dangerous man.
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